Jugendstil is Viennese fashion that carries the spirit of the city - elegant, light, and joyful. Our designs are a modern homage to Viennese Art Nouveau: flowing lines and artistic details meet timeless cuts and noble fabrics.
We exclusively use GOTS-certified organic cotton and produce in small European manufactories - fair, local, and transparent. Looking good doesn't have to kill the environment.
Jugendstil is closely connected with Vienna's creative scene. In the atelier with illustrators or in the club with DJs, our pieces are created where Vienna pulsates. We create fashion for those who want to carry the Viennese lifestyle into the world.